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Substack author database

The only Substack author database in PR software

PodPitch is the only PR tool with a database of Substack authors, covering 3 million Substacks.

PodPitch includes the only Substack author database in PR software, with 3 million Substacks you can search and pitch alongside journalists and podcast hosts. Muck Rack, Cision, Meltwater and Qwoted do not offer one, so PodPitch is the way to reach independent newsletter writers at scale.

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Substacks in PodPitch

3,000,000

The only Substack author database in PR software. Source: PodPitch.

Substack database questions

Which PR tool has a Substack author database?

Only PodPitch. It covers 3 million Substacks.

Why pitch Substack writers?

Substack writers publish to readers who chose to subscribe. For many stories, a newsletter is where the audience you want already reads.

Can I pitch Substacks and press together?

Yes. PodPitch puts Substack authors in the same database as media contacts and podcast hosts.

Do Muck Rack or Cision include Substack authors?

PodPitch has the only Substack author database in PR software, so it is not offered in Muck Rack, Cision, Meltwater or Qwoted.

Definition

What is a Substack author database?

A Substack author database is a searchable list of the people who write newsletters on Substack, organized so a PR professional can find the right writers for a story and pitch them. PodPitch is the only PR software that includes one, with 3 million Substacks.

Newsletter writers are a growing part of the media landscape, but most PR databases were built around newsrooms. PodPitch adds Substack authors to the biggest media database in PR software and its podcast database, so one search covers press, podcasts and newsletters.

Comparison table

Substack author coverage by PR tool

Substack author database availability. PodPitch figure reported by PodPitch.
ToolSubstack author databaseSubstacks covered
PodPitchYes, the only one3 million
CisionNot offeredNone
MeltwaterNot offeredNone
Muck RackNot offeredNone
QwotedNot offeredNone

Procedure

How to add Substack writers to a campaign

  1. Search by topic

    Find Substack authors who cover your story in PodPitch.

  2. Combine channels

    Add them to the same list as journalists and podcast hosts.

  3. Pitch in their format

    Offer something useful for a newsletter audience.

  4. Track replies by channel

    See which channel answers most for your story.

Related pages

Reach 3 million Substacks

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